Why Now? — The Historical Moment We Are In
The period of sexual openness we are currently experiencing has not grown in a void. It has a historical reason — technology, scientific developments, and the ongoing revolution of equal rights.
The Birth Control Pill
In the 1970s, the use of a revolutionary invention began to spread throughout the western world: the birth control pill. With the invention of the pill, for the first time in the history of mankind, the connection between sex and childbirth was broken. Suddenly sex was made possible for pleasure only — with 99% confidence that a fun night would not carry the consequences of an unwanted pregnancy.
For tens of thousands of years, sex had been directly linked to the birth of children, and many years of harsh and strict social laws were common — forbidding sex outside of formal marriage. When the pill appeared, the basis for those laws suddenly disappeared. But although the ancient prohibitions became irrelevant overnight, their cultural influence could not be erased so fast. This gap explains the fears, anxieties, social codes, and stigmas that persist to this day.
The Condom Revolution
Following the spread of HIV, the 1980s brought a huge advance in the quality and variety of condoms — making safe sex not just possible, but accessible and normalised across the world.
Equal Rights
Another significant change was the revolution of equal rights for women. For the first time in history, sex for fun between equal partners became truly possible. The shift was more recent than most people realise — women in Switzerland secured the right to vote in federal elections only in 1971, with full cantonal rights achieved only by 1990 — within living memory.
The Information Revolution
We live in a fascinating era where the information revolution allows us to learn about sexuality, each in our own way. Old concepts, religion, conservatism, and cultural customs are slowing down the process — but they cannot stop it, just like any other progress in history.
The tools are here. The knowledge is available. The stigma is lifting. What remains is the willingness to learn, to be curious, and to bring that curiosity into your intimate life with honesty and presence.
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